In its third year at Pathstone, ProjectPlaid was established to remember Amelia Durocher, who tragically lost her life to suicide in 2019.
This annual initiative takes place throughout November in Niagara and culminates with Plaid Friday, celebrated on the month’s final Friday.
On Plaid Friday, the community embraces plaid clothing, a symbol of Amelia’s unique style, engages in open conversations about mental health, and contributes to Pathstone.
ProjectPlaid merchandise can be found at Pathstone’s TWO stores in the Pen Centre and the Seaway Mall, CAA locations in Niagara Falls and Grimsby, and seven McDonald’s restaurants.
